It’s the Cheese

Am I supposed to be surprised and impressed that the proceeds from a package of cheese will go to dairy farmers? Maybe I’m hopelessly naive, but where the hell else should I expect them to go? It’s not like dairy farmers are some impoverished charitable organiztion holding a benefit concert; they’re businesspeople who produce and sell dairy products for profit. Which, contrary to popular belief, is not inherently evil.

The idea that every single commercial transaction must include some random bit of philanthropy (on both sides) is wearing a bit thin, especially now that it’s such a cliché that it’s now being used to the advantage of the very “evil” corporations it’s presumably designed to be a reaction against.