As I’ve said before, it seems most of Krispy Kreme’s problems started when their shops stopped looking like this.
This one, for reference, is in Spartanburg SC. It actually isn’t open anymore, but they keep it in pristine condition right across the street from its replacement, with counter, stools, original signage, and all. I’m not 100% sure why; it’s almost museum-like, similar to the McDonald’s in Des Plaines. But a Kripsy Kreme museum would presumaby be in Winston-Salem, not Spartanburg.