Belk used to refer to its old logo as the “Big B” back when it was first unveiled in the late 1960s. The old logo was actually the first logo ever adopted by the company chain-wide, thanks to its loose corporate structure. And it was one of the first things I learned how to draw.
The new logo, alas, looks cheap and tacky. It is in no way big, attractive, nor anything that I would ever want to draw.
It will not, however, stop me from shopping at Belk. I stopped doing that years ago when I gave up malls in general.